Identio
Precision marketing · Entertainment industry

Find the fans. Keep the data.

Identio is a precision-marketing system built for music artists, films, documentaries, festivals, venues, and labels. Real identity. Real delivery. No cookies.

Start a conversationSee the thesis
0%
Verified delivery to real devices
0hr
From anonymous site visitor to identified fan
0
Instruments. One system.
0
Cookies. Guesswork. Wasted spend.
Studio mixing console
The Asset

In music and film, the audience relationship is the asset, and most of it goes uncaptured.

Every show, every stream, every page view generates fans who are never identified. Identio captures that audience as verified, owned, first-party data, the relationship that compounds release after release and stays with you and your team for good. The work hasn't changed; now it's measurable.

Audience targeting
The old way
Demographics and guesswork
With Identio
Real people on real devices
Tracking
The old way
Third-party cookies, and they're dying
With Identio
Cookie-free, device-level
Anonymous visitors
The old way
Lost the moment they leave
With Identio
Identified within 48 hours
The audience data
The old way
Rented from platforms
With Identio
Owned, first-party, portable
Results
The old way
Hard to verify
With Identio
Traceable and measurable
Job 01 · Depth

Reach the audience you already have.

Past attendees, ticket buyers, repeat streamers, mailing-list households. Identio resolves them to a real, addressable graph, then keeps them current as the catalog grows.

Job 02 · Geometry

Find the new ears that are already shaped for you.

Predictive lookalikes built from real behavioral seed, not stated interest. New audiences whose patterns mirror your best existing fans, at the precision of a household, not a segment.

The Kit

Seven instruments. One system.

Each instrument solves one job. Together they form a single identity graph and a single delivery surface, so a release, a tour, and a catalog all compound the same asset.

Showtime captures device IDs of phones present at a specific venue, festival, or theater during a live window, then makes those people addressable across digital and direct channels.

In practice

A theater run, festival stage, or stadium show is geofenced for the duration of the event.

You own

The device IDs of every attendee, ready to be re-targeted, modeled, or appended to a household.

Bring the kit to your next release
Film & Documentary

A film's audience is not a guess. It's a household, a device, and a confirmed showing.

Identio runs theatrical, festival, and streaming campaigns on the same identity graph, so the people who actually watched become the seed for the next release.

Method

Identify · Target · Deliver · Verify.

01
Identify

Resolve attendees, visitors, and superfans to real, addressable people.

02
Target

Build the audience by behavior and signal, never demographic guesswork.

03
Deliver

Reach the same household across digital, mobile, and direct mail.

04
Verify

Confirm delivery to real devices. No bots. No black-box reporting.

The Flywheel

One release. Watch the audience compound.

Take an independent artist with one finished record and a release to plan. Run the system across a single cycle, and watch the owned, addressable audience climb from a 12K email list to a verified audience the artist owns outright. Illustrative composite.

  1. CUE 01
    Before announce

    Build the launch audience

    Casting CallEncore

    Model the superfan file into ~200K lookalike households, and capture proven concertgoers from the last six months of comparable tours, before a single asset drops.

    Owned audience
    0K
    +198K
  2. CUE 02
    Festival summer

    Capture the crowd

    ShowtimeSeason Pass

    Run the festival grounds in real time across the summer circuit, tens of thousands of verified concertgoer devices, narrowed to the repeat attendees who matter most.

    Owned audience
    0K
    +75K
  3. CUE 03
    Announce day

    Recover and convert

    Box OfficeSimulcast

    Recover the ~85% who hit the tour page and leave without buying, addressable within 48 hours, then run a vinyl pre-order mailer and the digital announce to the same homes.

    Owned audience
    0K
    +35K
  4. CUE 04
    The moment

    Fire on cue

    Cue

    The day the lead single charts, the victory-lap campaign fires within the hour, to the audience already built. No new capture here; this cue is pure speed.

    Owned audience
    0K
    activation
  5. CUE 05
    The tour routes

    Capture the crowds

    Encore

    As routing locks, reach back up to six months and capture everyone who attended the comparable tours and festivals, proven concertgoers in each tour city, not interest guesses.

    Owned audience
    0K
    +40K
0K
From a 12K start

Promotion sold the shows. Data built the asset.

~360,000 owned, addressable households, captured from the traffic and crowds the artist was generating anyway. Illustrative composite and figures; modeling, not a forecast.

Who it's for

Built for the people who fill the room.

Independent Artist

Independent Artist

Build an owned audience that travels with you between releases, tours, and labels.

Film & Documentary

Film & Documentary

Identify the audience that actually watched, and the households most likely to.

Festivals & Venues

Festivals & Venues

Convert one weekend of attendance into a year-round, re-marketable graph.

Labels & Management

Labels & Management

Standardize identity across a roster, one system, every artist, every release.

Begin

Find the fans. Keep the data.

Tell us about the release, the run, or the room. We'll come back with the shape of a campaign and the audience it will build.

shane@bigwinnstudios.com