The instruments are the engine. The practice is how they land.
Identio is built on device-level, cookie-free targeting: the seven instruments that reach real people, verify delivery, and keep the audience as an owned asset. Around that core sits the rest of a release: the strategy that sets direction, the intelligence that aims the spend, and the creative, studio, and label infrastructure that carries an artist or a film to market.
Find the fans. Keep the data.
Everything the targeting runs through.
The instruments are sharpest inside a full release operation. These are the functions we run alongside them, for music artists, films and documentaries, festivals, venues, and labels.
- 01STRATEGY
Release and go-to-market mapping
Release decision maps and go-to-market plans for artists and titles with finished work and a calendar that's finally theirs. We sequence the decisions so they get made in the right order: distribution, editorial windows, single selection, the rollout timeline. The map before the plan.
- 02DISCOVERY
Artist and audience intelligence
Intelligence briefs that read the moment before a dollar moves: the catalog, the listener archetypes, the channel mix, and the lanes where the audience actually grows. The groundwork that makes the targeting precise instead of broad.
- 03BRANDING & CREATIVE
Identity and campaign design
Visual systems and creative direction built to the emotional register of the work, matched to the artist or the film, never applied from a template. The brand a campaign is built on, so the targeting has something worth landing on.
- 04STUDIO
Production and content
Recording, mixing, and mastering; music video and visualizer production; photography and the behind-the-scenes footage that becomes the story. Stems prepared for sync and licensing from the start. Where the work gets made.
- 05LABEL
An independent home to release under
A label and label-services structure to release under: masters owned by the artist, the lion's share of streaming economics retained, and the pace set by the work rather than a calendar. Independence as a position of strength, not a fallback.
Tell us what you're releasing.
The artist, the film, or the record. We'll come back with where the targeting fits, and what it takes to run the rest of it well.